Tag: My Indian Brand
How MIB is Reducing the Trash & Making Useful Things out of it | Rubber Tyres
People living in the metros in India have often seen the huge mountains made up of trash on the outskirts of their city. Ever wondered why they are getting bigger everyday?
The simple answer is… our Govt. is paying very little attention towards setting up “proper” recycling centres around them!
But as a citizen of this country don’t you think we shouldn’t be relying on the Govt. alone over this issue?? Aren’t we have any duties towards our nation and more importantly towards our beautiful nature??
If you think that way too.. Then join the “Upcycling Movement with MIB” and help reduce the trash out of the stinky trash mountains.. Together .. we will create a healthy and beautiful nation!
So, before you join let us make you aware of upcycling and with an example of product that we are creating, so that you can get a clear idea..
So what does Upcycling mean exactly?
Upcycling is the process of converting waste materials or useless products into new materials or products of better quality or for better environmental value.” – Wikipedia
Reimaging a Waste into a new Life is all we think about at MIB
What does Statistics say?
Every year, over one billion tyres are manufactured worldwide, and equal number of tyres are permanently removed from vehicles, becoming waste.
credit: The Indian Express
The U.S. is the largest producer of waste tyres, about 290 million a year, although increases in new vehicles sales in China and India are rapidly contributing to waste tyre volumes.
India’s waste tyres account for about 6-7% of the global total. With the local tyre industry growing at 12% per annum, waste volumes are rising.
India has been recycling and reusing waste tyres for four decades, although it is estimated that 60% are disposed of through illegal dumping. Despite this, India is second largest producer of reclaimed rubber after China.
How alarming is the problem of waste tyres globally?
(video courtesy: storytrender)
Although modern tyres are fundamentally rubber products, they are a complex mix of natural and synthetic rubbers, and various structural reinforcing elements including metals and chemical additives.
This complexity has led to stockpiling, dumping and diversion to landfill. This has exposed communities to environmental and health risks and has squandered valuable resources locked up in tyre dumps.
How are we contributing for better environment?
Our Planet is becoming hot as hell these days, due to global warming, and burning of trash and tyres adds to it. All we need to do is to act and contribute a little.
That’s what inspire us to reimagine things out of waste. Isn’t it sounds great. Trust me, we love more while making it!.
We have been making efforts, from the last 1 year continuously, to reduce the trash output from our homes by recycling/upcycling most of the things out of the trash!
For instance: we are converting the used tyres into useful yet beautiful ottomans that can be used in balconies, terrace, living room, office or in garden.
We are also upcycling glass/plastic bottles by converting them into “beautiful home-decors”
How can we contribute?
We are doing it.. now is your turn..
You can join the campaign in following ways:
- You can convert something useful out of trash coming out of your home. Use HashTag #upcyclewithMIB & #TrashFreeIndia on twitter/FB/Instagram/snapchat along with your work and tag your 3 friends and challenge them to contribute to #TrashFreeIndia campaign, we will tell the world that you are doing a great job right in your home by reducing the waste out of your home,
- You can donate your old keyboards, tyres, glass/plastic bottles, etc to us; so that we can do the upcycling and reduce the trash going into the oceans or on the trash mountains (landfills) near you
- If you have better ideas for upcycling/recycling.. tell us, we will organize workshops in your neighborhood to train people about how they can do the upcycling in an interesting way and save the planet from the ocean of trash.
So Tell me?? Are you ready for the challenge??
If yes.. Start acting now.. because every minute you waste, tonnes of trash are adding up to those landfills..
To contact us..
drop messages at :
https://www.facebook.com/myindianbrand/
https://www.instagram.com/myindianbrand/
https://www.twitter.com/myindianbrand/
PS: This edition of post is focussed on “tyres”, you will see other posts on different issues related to trash and upcycling in next few days!
How We Reached out Rural Artisans & Helped them Earn Better
My Indian Brand as the name suggests is dedicated to project Indian handmade products under one global Brand.. and that is “My Indian Brand”. A completely indigenous Indian brand, promoting “Made in India”, “Make in India” and along this process providing better value, better opportunities to India’s Handicraft artisans.
With such a motive, we focus facilitating and reaching out those artisans whose skills are either hidden in the remote areas or are not able to reach out to the better markets.
The very first opportunity we could have offered any artisan was our diwali campaign. Where we were looking for someone who could create simple and designer diyas (clay lamps) for us for our “Diwali Campaign”.
We decided to not to buy it from the ones who can already make those diyas, but rather find someone who have the potential and could get it done, while learning new design patterns and skills.
And this was the time when we started wandering on the outskirts of our national capital, looking for some clay artisans who could make diyas (in thousands of quantity) for us.
With the help of few rural aquintances, we managed to reach village Bhabru, near Virat Nagar, Jaipur. And found a family who used to make simple round diyas, which they used to sell in their own village alone.
Bhabru Village
Met the head of the family and told us our requirement, purpose and asked for the samples they have been making till then.
What we found that, they were just making simple round small diyas but when we showed our designs to them, they told us they can try making them for our samples.
After few set of samples and after making changes to them, they finally improved the technique and provided us with what they had never tried before and could have never created it, until given an opportunity to do so.
Through this campaign they were able to earn money about atleast 1.5 times what they used to charge for per piece. Since we believe in providing better amount to the artisans apart from giving value to the art.
And apart from earning money for a bulk order, they also learned what designs people are selling throughout India, of which they were unaware before this campaign.
Since they have earned this skill and new designs, and they now know the worth of their art they can reach the markets in a better and confident way; even without us. Which makes sense! as we believe in empowering and nurturing the capabilities.
And this is what MIB works for.. that is.. making people “Self Reliant” & “Self Sustainable”.
This was one of our Stories.. do let us know your ideas and reviews in the comment section below.